Global Strategy Driven by New Energy: With Annual Sales of 250,000 Units, OMODA&JAECOO Ushers in a New Era of Future Mobility
- Brand Global Sales Milestone: In 2024, OMODA&JAECOO’s annual sales reached 248,605 units, with monthly sales exceeding 20,000 units for 8 consecutive months, accounting for 22% of the group’s sales, and has become the fastest-growing car brand globally.
- Key Markets and Vehicle Sales Maintain High Growth: OMODA&JAECOO shine in multiple markets, with Malaysia experiencing explosive growth, recording annual sales of 15,661 units, a year-on-year increase of 174%. The star model OMODA C5 continues to grow in sales, achieving an annual volume of 129,341 units. Since its launch in February, new energy models OMODA E5, JAECOO J7 PHEV, and J6 have sold 34,068 units.
- Four Dimensions – “New” Driving Force, Lead Diverse Development:
- New Markets – Deepening Global Footprint: OMODA&JAECOO actively expanded into emerging markets such as Europe, the Middle East, and Southeast Asia, accelerating its global layout.
- New Energy – Leading with Innovative Technology: In the field of new energy, OMODA&JAECOO continued to make innovative breakthroughs. The J7 PHEV, equipped with the globally leading Super Hybrid System (SHS), leads the trend of green mobility.
- New Products – Meeting Diverse User Needs: OMODA&JAECOO launched diversified new products such as the second global model OMODA C7 and the first outdoor adventure model J5, further enhancing the brand’s market competitiveness.
- New Lifestyle – Co-creating by Crossover Collaboration: Collaborating with renowned IPs and brands such as Wicked and Garmin, we have launched a series of co-branded products, including refitting car wraps and limited-edition watches, to continuously evolve the ‘O-UNIVERSE’ ecosystem.
In 2024, a year with rapid growth, OMODA&JAECOO achieved remarkable sales performance globally. In December, the monthly sales rose to 23,560 units, with a year-on-year increase of over 72%, marking 8 consecutive monthly sales exceeding 20,000 units. Its annual sales reached 248,605 units, with a year-on-year growth of 54%. The brand has been launched in 33 countries and regions, with a global customer count of 410,136, making it the fastest-growing car brand globally.
OMODA&JAECOO’s sales growth was particularly strong in various regions globally. In Turkey, it achieved annual sales of 16,064 units, with a year-on-year increase of 23.3%. In Malaysia, it realized explosive growth, with annual sales reaching 15,661 units, a year-on-year increase of 174%. As the first country in the EU where the brand entered, Spain recorded sales of 9,988 units within just 10 months of launch.
Opening New Frontiers and Accelerating Global Strategic Layout
OMODA&JAECOO made its debut in Europe with the launch of the OMODA C5 in Spain this February 2024. This was followed by the official opening of their first European factory in Barcelona. In June, a launch event took place in Poland. To date, OMODA&JAECOO has been introduced in five European countries, including Italy, the UK, and Hungary. In ASEAN, it has established advanced modern production bases in Malaysia and Indonesia, and in September, the first batch of Indonesian-produced OMODA 5 were re-exported to Vietnam. In December, OMODA & JAECOO established its largest automotive parts warehouse and logistics center for Chinese car brands in the Middle East. Based on this, OMODA & JAECOO will accelerate its global service expansion and gradually establish a parts distribution network covering the five major regions worldwide.
OMODA&JAECOO Launched in Spain
Born NEV, the Brand Ushers in a New Era of Hybrid
Tech Breakthrough: The Best NEV Solution – SHS
Based on a deep insight into global users’ demands for high performance and long-range driving, OMODA&JAECOO have created SHS (Super Hybrid System), the world’s best NEV solution. The J7 PHEV, as the brand’s first high-performance vehicle equipped with SHS, combines power with economic performance. The J7 PHEV can accelerate from 0-50km in just 3.8 seconds and maintains strong power when accelerating from 140km/h, winning the title of “Performance King”.
Even in charge-depleting mode, its charge sustaining (CS) fuel consumption can keep as low as 6L/100km (based on WLTP conditions). During a seven-countries marathon long-range test in October, the J7 PHEV further set a new low for CS fuel consumption with a charge sustaining (CS) fuel consumption of 3.3L/100km. More importantly, with SHS, the J7 PHEV successfully eliminates users’ anxiety about range. With an endurance of pure electricity of 90km and a comprehensive endurance mileage of 1,200km (based on WLTP conditions), it can be used as an electric vehicle for daily commutes and as a Super HEV for long-distance mobility or when charging is inconvenient, completely eliminating range anxiety and providing users with the dual ultimate driving experience of Super HEV+EV.
J7 PHEV Marathon Long-Range Test
With Global Leaders’ Support, OMODA E5 Wins Widespread Favor
In February, the brand’s first pure electric crossover SUV – OMODA E5, was unveiled in Madrid, Spain, and won the strong support of several Spanish political leaders. In March, the OMODA E5 was successfully launched in Malaysia, with Malaysian Deputy Prime Minister Fadillah attending the launch event and delivering a speech, expressing high praise for the model. In April, OMODA&JAECOO showcased the E5 at the Beijing Auto Show, successfully attracting more than ten global leaders, including ambassadors to China from the Philippines and South Africa, to visit the booth, creating the largest contingent of foreign guests in the history of the Beijing Auto Show together with industry pioneers and partners from multiple countries.
New Product Matrix: Lead the Future Trend of Mobility
As the second global model of OMODA&JAECOO, the OMODA C7 made its global debut at the product launch event in Wuhu in April. Building on the “ART IN MOTION” design language, the OMODA C7 breaks away from traditional SUV design styles, achieving a harmonious fusion of art and dynamics, modernity, and futurism. It defines the “NEO Crossover” SUV, offering a new lifestyle that blends high quality, innovation, personalization, and social interaction for the New Trendy LOHAS. During the International User Summit in October, the launch event for the JAECOO J5, JAECOO’s first outdoor light-off-road model, kicked off grandly in Wuhu.
The J5 adheres to the JAECOO’s philosophy of “From Classic, Beyond Classic” and is built on the technical architecture of the All Road Drive Intelligent System (ARDIS). It meets the needs of the new urban Icon with extraordinary, leading, and confidence. The J5 is the most off-road A-segment SUV based on the best-in-class off-road technology, making it the best travel SUV and the best pet-friendly SUV most suitable for mobility and pet companionship.
Crossover New Life – Co-create Infinite Possibilities for the Future
Crossover Integration Builds a Diverse Ecosystem
OMODA&JAECOO, centered around the core concept of “People + Car + Life”, it committed to building an all-encompassing and multi-dimensional “O-UNIVERSE” ecosystem. Through crossover collaborations, the brand has joined hands with global GPS smart watch leader Garmin and popular movie IP Wicked to launch co-branded products, broadening the boundaries of automotive life and pioneering lifestyles beyond the scope of traditional automobiles.
Within the “O-UNIVERSE” ecosystem, the brand continuously explores the integration of automobiles and science fiction movies, extending the narrative interpretation of the E5 animated film. The C7 animated film, further constructs the sci-fi world of the “CROSS” ecological animated IP, allowing future technology and fashionable aesthetics to seamlessly traverse between reality and virtuality, to fulfill young users’ pursuit of future lifestyles.
Focusing on Public Welfare, the Brand Leads a Green Lifestyle
OMODA&JAECOO, with a strong sense of social responsibility, fully advocates for a green lifestyle and actively participates in global environmental protection efforts. In February, it launched a meaningful sea grass conservation project with the International Union for Conservation of Nature (IUCN) in Spain. In Indonesia, OMODA&JAECOO sponsored the local environmental protection charity organization Pandawara, and at the Indonesian launch event of the OMODA E5, the Indonesian Minister of Environment awarded an environmental protection prize to Pandawara.
In April, OMODA&JAECOO also launched the GREEN OJ public welfare co-creation platform at the Beijing Auto Show. In October, the brand successfully held a green public welfare cycling event with over a thousand participants in collaboration with IUCN. Mr. Ban Ki-moon, the eighth Secretary-General of the United Nations, and the 36th prime minister of New Zealand, Jenny Shipley also attended the event. At the OMODA&JAECOO Global Theme Conference, Prime Minister Jenny Shipley delivered her speech. Today, OMODA&JAECOO’s public welfare activities have spread across the world, earning recognition and support from over 70 global leaders.
Looking ahead to 2025, OMODA&JAECOO will enter a pivotal phase, marked by the launch of new products and breakthroughs in new energy vehicles. OMODA will strive to become a professional CROSSOVER brand, meeting personalized needs and catering to the youth trend in an all-around. With the vision of becoming the No.1 brand for delicate off-road vehicles, JAECOO will bring unprecedented surprises and experiences to each explorer and ultimate driving enthusiast through its continuously breakthrough new energy technologies and exceptional off-road driving performance.
