Italy Surges 214%, Spain Up 104%
In June 2026, OMODA & JAECOO achieved global monthly sales of 75,102 units, a 178% increase from the same period last year, marking the second consecutive month above the 75,000-unit threshold. In the first half of the year, global cumulative sales reached 379,110 units, with triple-digit growth recorded each month. As the brand’s global expansion continues, the quality of growth in the European market has steadily improved, with core markets reaching new milestones. Brand rankings have moved up, product strength and youth-focused community marketing are reinforcing each other, and the brand’s position in the European market continues to solidify.
In the mature Western European automotive markets characterized by extremely strict entry standards and deep barriers for local brands, OMODA & JAECOO has officially entered the mainstream leading camp by virtue of its hardcore capabilities:
The UK market holds steady in the top tier, with JAECOO 7 entering the top 3. According to the latest data from the Society of Motor Manufacturers and Traders (SMMT), the brand’s June sales in the UK reached 9,754 units, with a market share as high as 4.58%, and cumulative sales in the first half of the year reached 52,828 units. Remarkably, OMODA & JAECOO ranked as the UK’s No.1 PHEV brand. Among the lineup, the star model JAECOO 7 achieved a stellar performance of 23,840 units in the first half of the year, strongly securing a spot in the TOP 3 best-selling cars in the UK for the first half of the year. Recently, the brand made a heavy-weight appearance at the Goodwood Festival of Speed, hosting the global debut of its new flagship plug-in hybrid model, the OMODA 7 SHS-P Noble Tech. Equipped with forward-looking technologies such as the brand’s first sliding central control screen and remote parking assist, and backed by a 7-year vehicle warranty, it continues to reinforce its competitiveness in the high-end market.
Italy achieves 11 consecutive months of growth, surpassing 4,000 units for two consecutive months. In June alone, the brand’s registrations in Italy reached 4,189 units, a year-on-year increase of 222.72%. This not only marks the second consecutive month of breaking through the 4,000-unit threshold but also represents the sixth consecutive month of maintaining triple-digit year-over-year surges. In the first half of the year, cumulative sales reached 21,503 units, a massive year-on-year increase of 307.09%, with the JAECOO 7 ranking among the TOP 10 plug-in hybrid models in terms of H1 sales in the local market with 2,785 units sold.
The Spanish market also sustained its strong momentum of doubling growth, firmly establishing itself in the mainstream camp. In the first half of the year, the brand’s cumulative registrations reached 19,802 units, a year-on-year increase of 90.6%, capturing a 3.1% market share. Notably, its new energy vehicle (NEV) sales ranked fourth in the entire market. In June alone, registrations reached 4,263 units, a substantial year-on-year surge of 100%, with a market share of 3.3%. As a core sponsor, OMODA participated deeply in the 2026 Mad Cool Festival in Madrid, precisely engaging with the young demographic through trendy experience zones and display vehicles, achieving a double leap in both sales volume and local brand recognition.
Poland surpasses BYD to crown the PHEV leadership. The brand’s cumulative sales in the first half of the year reached 10,854 units. Notably, OMODA & JAECOO secured sales of 4,792 units in the Polish PHEV market, surpassing BYD (3,915units) and firmly topping the PHEV segment. The JAECOO 7 also ranked among the TOP 3 on Poland’s H1 PHEV sales chart with 1,299 units. In addition, at Pobierowo Beach, OMODA & JAECOO Polska officially launched a flagship cooperation project with the Polish Volunteer Water Rescue Service (WOPR), donating a fleet of JAECOO 8 SHS-P vehicles. This cross-border alliance reflects a high sense of social responsibility to ensure the safety of rescue personnel, allowing the brand’s warmth to take deep root locally.
France witnesses a rapid launch pace with swift volume growth. Just 3 months after entering the French market, the brand has delivered a total of 4,000 units, reaching a market share of 0.47%, demonstrating a strong explosive power and upward climbing trend.
Behind this rapid sales growth lies a dual empowerment of product strength and youth-focused community marketing. On the product front, the global adaptation and compliance implementation of SHS hybrid technology provide power solutions tailored to the needs of local European consumers. In the field of intelligence, the brand’s intelligent driving safety system has passed the EU UN/ECE R171 certification, building a solid compliance foundation for the deployment of high-level intelligent driving features in the European market. On the marketing front, the deep collaboration between the brand and the VALORANT Champions Tour EMEA (VCT EMEA) precisely reaches young consumer groups and continuously strengthens the brand’s youthful perception. As the product portfolio continues to expand, hybrid technology deepens its adaptation, and youth-focused community marketing advances further, the brand will continue to unleash its growth momentum in the European market, steadily improving its market share and brand ranking.