Soft Living Behind the Wheel: OMODA & JAECOO Prioritizes Onboard Well–Being in the Chilean Market
Santiago, June 2026 – OMODA & JAECOO is bringing to the Chilean market a concept that is gaining ground among today’s drivers: “soft living” applied to mobility, with vehicles designed to deliver a more harmonious, comfortable driving experience centered on everyday well-being.
The brand strengthens its position with a lineup of models that combine design, technology, and features aimed at turning the cabin into a space of balance and enjoyment, beyond mere transportation. The starting point is a simple premise: time spent in the car can also be quality time.
Following this logic, OMODA & JAECOO has developed quiet interiors, carefully designed ergonomics, soft-touch materials, and technological solutions that make every journey pleasant, whether in the city or on the highway. “Innovation is not just about adding more screens or more functions, but about improving how each trip is experienced,” explains Nicolás Pietrantoni, General Manager of OMODA & JAECOO.
In practice, this translates into concrete features. The OMODA C7, one of the brand’s best-equipped models in Chile, includes functions such as Nap Mode, configurable ambient lighting, intelligent climate control, and soft ambient white noise, all designed to promote rest during travel breaks. The JAECOO 5 adds a pet‑friendly approach with antibacterial upholstery, easy-to-clean surfaces, optimized climate control, and specific solutions for transporting pets comfortably and hygienically, extending the idea of well-being to the entire family.
Other models, such as the recently launched OMODA 5 SHS and JAECOO 7 SHS, reinforce this proposition through their interior design. The former stands out for its dual HD multimedia screens, heated seats and steering wheel, ambient lighting, and a cabin environment focused on comfort during urban journeys. The latter, meanwhile, focuses on spaciousness and ride quality, with seats offering multiple adjustment modes, ventilation and heating, along with a sound system that turns the cabin into a space conducive to enjoying music and conversation while traveling.


The brand complements these attributes with connectivity and entertainment features, such as onboard karaoke, and with positioning initiatives at major events, including Lollapalooza Chile 2026, where it sought to associate its proposition with music and gathering experiences. The goal is to consolidate the idea of the car as a third space linked to lifestyle: a place to be, to share, and to enjoy, beyond just getting from one place to another.
The brand maintains that this direction responds to clear changes in user expectations. “Today, people value cars that, in addition to design, technology, and performance, contribute comfort, connection, and well-being in their daily lives,” adds Nicolás Pietrantoni, emphasizing that the brand is committed to integrating these concepts across its local offering.
In terms of real-world use, the experience of model and influencer Maximiliano Ferres stands out. He currently uses an OMODA 5 and a JAECOO 7 in his daily routine.
In his case, the OMODA 5 first took on the role of an urban SUV, associated with his work as a model, his travel to events and photo shoots. Its cutting-edge design and quiet cabin allow him to “shift down” between engagements.
The move to the JAECOO 7 came as a natural complement: a roomier, more versatile SUV for his outdoor getaways, out-of-town training sessions, and trips with his large dog. For these, he values the interior space, seat comfort, and overall ride quality.
For Ferres, the combination of both models perfectly captures the idea of “soft living” applied to mobility: being able to move with style and technology, but also with comfort, calm, and the feeling that every journey can be a moment to enjoy – whether on the streets of Santiago or through more outdoor landscapes. His experience serves as an example of how OMODA & JAECOO’s proposition seeks to accompany different facets of an active life – work, city, sports, nature, and personal time – while keeping onboard well-being as the common denominator.
