From Search Rankings to Sales Charts: JAECOO Rewrites UK Consumers’ Top Choice for Chinese Brands

A shift is quietly underway in the UK automotive market. According to Google UK’s year-end search data for 2025, the Chinese automotive brand JAECOO has replaced BYD as the most-searched Chinese car brand in the UK. This result not only marks a change in brand attention but also reflects a clear evolution in how UK consumers perceive Chinese cars—from “having heard of” to “actively searching for” and finally to “actually purchasing.”

From “Being Seen” to “Being Searched”: JAECOO Tops Google’s UK Trending Charts

In just over a year since entering the UK market, JAECOO has rapidly achieved a leap in brand visibility. In Google UK’s 2025 annual search rankings, JAECOO was named the most-searched Chinese automotive brand. The related keyword “Jaecoo Cars” not only maintained high popularity in the UK but also ranked among the most frequently searched terms in several European countries, securing a spot in the top three of the 2025 Top 10 Popular Car Search Terms.

The significance of such data extends beyond mere exposure. Search behavior itself indicates stronger consumer intent—users are actively researching specifications, prices, technological approaches, and even comparing traditional brands with new contenders.

As Gary Lan, CEO of JAECOO UK, said, “Being recognized by Google as the most-searched Chinese automotive brand in the UK is an important milestone. It shows that consumers are actively seeking brands that offer new answers in design, technology, and overall value.”

 

Popularity Translates to Sales: JAECOO 7 Series Proves Its Worth with Sales, SHS Technology Acts as a “Catalyst”

If the search rankings represent ‘being noticed’, then the sales charts signify true “acceptance.” In the highly mature and competitive UK market, the JAECOO 7 has successfully translated buzz into market validation with consistently rising sales figures.

As of December 2025, JAECOO has cumulatively sold 28,232 vehicles in the UK market. Among these, the JAECOO 7 SHS, the brand’s first hybrid model, has reached cumulative sales of 18,183 units. The sales structure reveals that the JAECOO 7 is the core engine driving this growth curve. Looking at monthly performance: In August, the JAECOO 7 became the top-selling plug-in hybrid model (PHEV). In October, with 2,611 units sold, it became the best-selling Chinese brand model in the UK and broke into the UK’s top 10 monthly sales rankings for the first time. In November, registrations exceeded 2,400 units, ranking 8th in the overall UK model sales chart, surpassing classic mainstream models like the Mini Cooper and Audi A3. In December, the JAECOO 7 concluded the year with a stable performance of 2,863 units and, based on its comprehensive annual product strength, won the “Car of the Year” award from Leasing.com.

The JAECOO 7 SHS has become one of the best-selling hybrid models in the UK market . This achievement relies not on short-term promotions or price incentives but stems from the systematic balance achieved by the SHS Super Hybrid technology among performance, energy consumption, and power response, offering users a truly viable BEST NEV SOLUTION.

Reflecting on the success of the JAECOO 7, it essentially represents a product philosophy of “avoiding extremes”: not excessively pursuing a single performance metric, nor sacrificing experience for energy consumption data, but finding the optimal balance between power performance, usage cost, and affordable pricing. It is precisely this pragmatic approach, underpinned by SHS Super Hybrid technology, that accurately meets the genuine needs of UK consumers during the new energy transition. This has also made the JAECOO 7 one of the very few hybrid models in the mainstream market to achieve synchronous growth in both “high attention” and “high sales.”

From Single Model to Brand Portfolio: JAECOO and OMODA Push Forward Simultaneously

While solidifying its position in the hybrid market, JAECOO is also accelerating the completeness of its product matrix. Its first all-electric model, the JAECOO 5 BEV, has already launched in the UK, marking the brand’s official completion of a dual-path strategy encompassing both “hybrid + electric.” Meanwhile, its sibling brand OMODA continues to gain traction in the UK market. The soon-to-be-widely-available OMODA 7 SHS-P, with its sharp, avant-garde styling and forward-thinking intelligence, exclusively offers features like a 15.6-inch Star Rail Sliding Screen (unique in its class), Automated Parking Assist (APA), an ultra-quiet VIP cabin, and an extremely designed exterior, quietly expanding the brand’s appeal to more user segments.

Data shows that since entering the UK market, OMODA&JAECOO have consistently broken sales records. In September 2025, monthly sales exceeded 10,000 units, demonstrating strong market competitiveness. In October, monthly sales reached 4,953 units, successfully surpassing MG and topping the UK sales chart for Chinese brands for the first time. For the full year 2025 in the UK, OMODA & JAECOO achieved sales of 48,087 vehicles, securing a market share of 2.38%, outperforming popular brands like Tesla and BMW Mini, making a striking impression. Since their launch, OMODA & JAECOO have sustained their momentum and are forming a clear scale effect.

Against the backdrop where price, technology, and product maturity are increasingly leveling out, OMODA & JAECOO, as new entrants, are building trust at a faster pace. The rapid rise of JAECOO epitomizes this change—from search rankings to sales charts, from a “new face” to a “mainstream option.” It is not only changing its own position but also quietly rewriting UK consumers’ first choice for a Chinese automotive brand.

In 2025, Chery Group, the parent company of OMODA&JAECOO, ranked 233^rd in the Fortune Global 500, achieving the fastest ascent among global automakers, and maintained its position as China’s top passenger vehicle exporter for 23 consecutive years.OMODA & JAECOO takes “Co-Create A Beautiful Life With Young People” as its brand vision, while OMODA focuses on building“The World’s Leading Crossover Brand”, JAECOO adheres to the philosophy of “From Classic Beyond Classic” and is committed to building“Global Elegant Off-Road Brand”, and building differentiated competitiveness through dual routes. By 2025, the OMODA & JAECOO brand has expanded into 64 markets worldwide, covering Europe, Asia, Australia, Africa, Latin America, the Middle East, and more，demonstrating strong global growth momentum，especially in the European market, becoming the fastest growing car brand in Europe and even the world. In the field of new energy vehicles,OMODA&JAECOO relies on the world’s leading SHS technology, with Super High Power，Super Low Efficiency，Super Long Combined Range，while providing efficient new energy solutions for global users, but also steadily advancing towards the objective of becoming the “The World’s Number One Hybrid Brand”. Notably, beyond its continuous breakthroughs in the core automotive sector, OMODA & JAECOO has extended its technological innovation into the field of intelligent technologies. The robot, jointly developed with the AiMOGA team, has entered real public service scenarios and made its official debut at the Asian Youth Para Games，representing a landmark practice in automakers’ intelligent transformation and further expanding the brand’s value boundaries.

OMODA & JAECOO Hit the “Fast-Forward” Button for 2025 European Market Development, Firing on All Cylinders

In Europe, the traditional “home ground” of the automotive industry, the market barriers erected by legacy brands were once seen as a high threshold difficult for new entrants to cross. However, OMODA & JAECOO have transformed this barrier into a springboard for growth in just two short years: starting from zero, they have successfully entered 16 countries; from being an industry “newcomer,” they have achieved the remarkable feat of exceeding 10,000 units in monthly sales. And this is not the end, the brands have set a clear goal to achieve full coverage across EU markets by 2026, deepening their European journey with a broader and more comprehensive presence.

Two Years, Fifteen Countries: Achieving Breakneck Expansion Speed in Europe

With a leapfrog expansion strategy, OMODA & JAECOO have reshaped the pace of market entry: in just 2 years, they have successfully entered 16 European countries including the UK, Spain, Italy, and Poland, weaving a market network covering mainstream European regions—completing a journey that might take many brands a decade.

Europe, as a global automotive industry hub and benchmark, is renowned for its stringent entry standards, mature consumer markets, and fierce brand competition. OMODA & JAECOO have not only entered quickly but also rooted themselves precisely, fully demonstrating the strong execution and brand resilience befitting “the world’s fastest-growing new automotive force.” This efficient expansion reflects not only strategic foresight but also the solid competitiveness of their products and technologies on the international stage.

Beyond speed, the growth results are equally impressive: Europe has become a core growth engine for OMODA & JAECOO, with cumulative 2025 sales surpassing 200,000 units. The UK market performance is particularly stunning—exceeding 10,000 units in a single month, making it the fastest automotive brand to reach this milestone locally, clearly confirming the strong appeal of its products and brand. Meanwhile, sales in other key markets like Spain, Poland, and Italy have also surged significantly. Through continuously deepening product configurations tailored to local needs and innovative cross-border collaborations, user acceptance and brand influence are steadily growing, collectively solidifying Europe’s leading position as the cornerstone of the brands’ global strategy.

Dual Breakthroughs: Evolving from ‘Known’ to ‘Esteemed’

Widespread market recognition is rooted in tangible product value and technological leadership. OMODA & JAECOO’s core competitiveness in Europe is vividly demonstrated by two key pillars: the globally-leading Super Hybrid System (SHS) and precise positioning for modern European mobility scenarios.

SHS technology, with its systematic advantages of “Super Performance, Super Range, Super Efficient, Super Safety”, precisely addresses the dual pursuit of driving pleasure and sustainable mobility among European users. This technology has not only received authoritative recognition as the “best PHEV technology of the year 2025” from Germany’s Autobild in Spain but has also proven its reliability and exceptional energy efficiency across all scenarios through extensive real-world user experience.

Beyond core technology, the brand s demonstrate a deep understanding of European users’ lifestyles. The JAECOO 7, with its differentiated “Elegant off-road ” positioning, perfectly blends elegant design, luxury comfort, and light off-road capability, enabling seamless transitions between urban daily life and outdoor exploration. This has not only led to impressive sales of over 10,000 units in a single month in the UK but also earned it authoritative awards such as “Car of the Year” from Leasing.com. Simultaneously, the OMODA 5 series, with its distinctive crossover styling and leading smart connectivity experience, continues to attract younger users seeking individuality and technology. Its recognition as the “Best Value Car” for the fourth quarter of 2025 by the UK’s Autotrader speaks volumes about its competitiveness.

The dual recognition from consumers, media, and industry institutions signifies that the brand has moved beyond the initial phase of market awareness and entered a new stage of building enduring user trust and a strong reputation through exceptional product strength.

The journey of OMODA & JAECOO in Europe represents a continuous evolution from being “noticed” to being “favored,” and now to being “trusted.” In this market, renowned for its profound industrial heritage and dynamic innovative energy, the brand has vividly narrated a two-year growth story centered on strategic consistency, product excellence, and user affinity. This is not just the successful leap of a brand, it reflects the contemporary path for new forces in the global automotive industry ecosystem—how they can win market recognition and industry respect through clear values, solid technological innovation, and genuine user-centric thinking. Right now, its new European era is charging ahead at full speed.

In July, OMODA&JAECOO’s parent company Chery Group ranked 233rd on the Fortune Global 500 list by 2025, with cumulative exports exceeding 5 million, achieving the “Double 500” achievement and marking a breakthrough in globalization strategy.OMODA & JAECOO takes “Co-Create A Beautiful Life With Young People” as its brand vision, while OMODA focuses on building“The World’s Leading Crossover Brand”, JAECOO adheres to the philosophy of “From Classic Beyond Classic” and is committed to building“Global Elegant Off-Road Brand”, and building differentiated competitiveness through dual routes. Based on this brand orientation and development strategy. By 2025, the OMODA & JAECOO brand has expanded into 64 markets worldwide, covering Europe, Asia, Australia, Africa, Latin America, the Middle East, and more，demonstrating strong global growth momentum，especially in the European market, becoming the fastest growing car brand in Europe and even the world. In the field of new energy vehicles,OMODA&JAECOO relies on the world’s leading SHS technology, with Super Performance、Super Range、Super Efficient、Super Safety，while providing efficient new energy solutions for global users, but also steadily advancing towards the objective of becoming the “The World’s Number One Hybrid Brand”. Notably, beyond its continuous breakthroughs in the core automotive sector, OMODA & JAECOO has extended its technological innovation into the field of intelligent technologies. The robot, jointly developed with the AiMOGA team, has entered real public service scenarios and made its official debut at the Asian Youth Para Games，representing a landmark practice in automakers’ intelligent transformation and further expanding the brand’s value boundaries.