From Search Rankings to Sales Charts: JAECOO Rewrites UK Consumers’ Top Choice for Chinese Brands
A shift is quietly underway in the UK automotive market. According to Google UK’s year-end search data for 2025, the Chinese automotive brand JAECOO has replaced BYD as the most-searched Chinese car brand in the UK. This result not only marks a change in brand attention but also reflects a clear evolution in how UK consumers perceive Chinese cars—from “having heard of” to “actively searching for” and finally to “actually purchasing.”
From “Being Seen” to “Being Searched”: JAECOO Tops Google’s UK Trending Charts
In just over a year since entering the UK market, JAECOO has rapidly achieved a leap in brand visibility. In Google UK’s 2025 annual search rankings, JAECOO was named the most-searched Chinese automotive brand. The related keyword “Jaecoo Cars” not only maintained high popularity in the UK but also ranked among the most frequently searched terms in several European countries, securing a spot in the top three of the 2025 Top 10 Popular Car Search Terms.
The significance of such data extends beyond mere exposure. Search behavior itself indicates stronger consumer intent—users are actively researching specifications, prices, technological approaches, and even comparing traditional brands with new contenders.
As Gary Lan, CEO of JAECOO UK, said, “Being recognized by Google as the most-searched Chinese automotive brand in the UK is an important milestone. It shows that consumers are actively seeking brands that offer new answers in design, technology, and overall value.”
Popularity Translates to Sales: JAECOO 7 Series Proves Its Worth with Sales, SHS Technology Acts as a “Catalyst”
If the search rankings represent ‘being noticed’, then the sales charts signify true “acceptance.” In the highly mature and competitive UK market, the JAECOO 7 has successfully translated buzz into market validation with consistently rising sales figures.
As of December 2025, JAECOO has cumulatively sold 28,232 vehicles in the UK market. Among these, the JAECOO 7 SHS, the brand’s first hybrid model, has reached cumulative sales of 18,183 units. The sales structure reveals that the JAECOO 7 is the core engine driving this growth curve. Looking at monthly performance: In August, the JAECOO 7 became the top-selling plug-in hybrid model (PHEV). In October, with 2,611 units sold, it became the best-selling Chinese brand model in the UK and broke into the UK’s top 10 monthly sales rankings for the first time. In November, registrations exceeded 2,400 units, ranking 8th in the overall UK model sales chart, surpassing classic mainstream models like the Mini Cooper and Audi A3. In December, the JAECOO 7 concluded the year with a stable performance of 2,863 units and, based on its comprehensive annual product strength, won the “Car of the Year” award from Leasing.com.
The JAECOO 7 SHS has become one of the best-selling hybrid models in the UK market . This achievement relies not on short-term promotions or price incentives but stems from the systematic balance achieved by the SHS Super Hybrid technology among performance, energy consumption, and power response, offering users a truly viable BEST NEV SOLUTION.
Reflecting on the success of the JAECOO 7, it essentially represents a product philosophy of “avoiding extremes”: not excessively pursuing a single performance metric, nor sacrificing experience for energy consumption data, but finding the optimal balance between power performance, usage cost, and affordable pricing. It is precisely this pragmatic approach, underpinned by SHS Super Hybrid technology, that accurately meets the genuine needs of UK consumers during the new energy transition. This has also made the JAECOO 7 one of the very few hybrid models in the mainstream market to achieve synchronous growth in both “high attention” and “high sales.”
From Single Model to Brand Portfolio: JAECOO and OMODA Push Forward Simultaneously
While solidifying its position in the hybrid market, JAECOO is also accelerating the completeness of its product matrix. Its first all-electric model, the JAECOO 5 BEV, has already launched in the UK, marking the brand’s official completion of a dual-path strategy encompassing both “hybrid + electric.” Meanwhile, its sibling brand OMODA continues to gain traction in the UK market. The soon-to-be-widely-available OMODA 7 SHS-P, with its sharp, avant-garde styling and forward-thinking intelligence, exclusively offers features like a 15.6-inch Star Rail Sliding Screen (unique in its class), Automated Parking Assist (APA), an ultra-quiet VIP cabin, and an extremely designed exterior, quietly expanding the brand’s appeal to more user segments.
Data shows that since entering the UK market, OMODA&JAECOO have consistently broken sales records. In September 2025, monthly sales exceeded 10,000 units, demonstrating strong market competitiveness. In October, monthly sales reached 4,953 units, successfully surpassing MG and topping the UK sales chart for Chinese brands for the first time. For the full year 2025 in the UK, OMODA & JAECOO achieved sales of 48,087 vehicles, securing a market share of 2.38%, outperforming popular brands like Tesla and BMW Mini, making a striking impression. Since their launch, OMODA & JAECOO have sustained their momentum and are forming a clear scale effect.
Against the backdrop where price, technology, and product maturity are increasingly leveling out, OMODA & JAECOO, as new entrants, are building trust at a faster pace. The rapid rise of JAECOO epitomizes this change—from search rankings to sales charts, from a “new face” to a “mainstream option.” It is not only changing its own position but also quietly rewriting UK consumers’ first choice for a Chinese automotive brand.
In 2025, Chery Group, the parent company of OMODA&JAECOO, ranked 233rd in the Fortune Global 500, achieving the fastest ascent among global automakers, and maintained its position as China’s top passenger vehicle exporter for 23 consecutive years.OMODA & JAECOO takes “Co-Create A Beautiful Life With Young People” as its brand vision, while OMODA focuses on building“The World’s Leading Crossover Brand”, JAECOO adheres to the philosophy of “From Classic Beyond Classic” and is committed to building“Global Elegant Off-Road Brand”, and building differentiated competitiveness through dual routes. By 2025, the OMODA & JAECOO brand has expanded into 64 markets worldwide, covering Europe, Asia, Australia, Africa, Latin America, the Middle East, and more，demonstrating strong global growth momentum，especially in the European market, becoming the fastest growing car brand in Europe and even the world. In the field of new energy vehicles,OMODA&JAECOO relies on the world’s leading SHS technology, with Super High Power，Super Low Efficiency，Super Long Combined Range，while providing efficient new energy solutions for global users, but also steadily advancing towards the objective of becoming the “The World’s Number One Hybrid Brand”. Notably, beyond its continuous breakthroughs in the core automotive sector, OMODA & JAECOO has extended its technological innovation into the field of intelligent technologies. The robot, jointly developed with the AiMOGA team, has entered real public service scenarios and made its official debut at the Asian Youth Para Games，representing a landmark practice in automakers’ intelligent transformation and further expanding the brand’s value boundaries.