OMODA&JAECOO Flagship Brand-Owned Showroom: A New Spiritual Hub for the Young Generation
In October 2025, the OMODA&JAECOO flagship brand-owned showroom will officially debut at the International User Summit. As a core supporting highlight of the event, the showroom follows the concept of Born Uniqueand pioneers the innovative model of One Store, Two Lifestyles + Brand Ecosystem Zone: OMODA focuses on technological innovation, while JAECOO highlights elegant off-road experiences, enabling users to seamlessly switch between two lifestyles in one space. At the same time, the Next Cool Brand Ecosystem Zone will open with immersive interactions such as Morning C, Evening A, engaging global users in playful participation. This launch not only marks a critical step in advancing the brand’s Three New strategy of New Technology, New Products, and New Ecosystem, but also redefines the value boundaries of automotive consumption.
As a core supporting highlight of the summit, the newly unveiled flagship brand-owned showroom is built around the philosophy of Born Unique, introducing an innovative One Store, Two Lifestyles + Brand Ecosystem Zone model. This not only underscores the professional strengths of both brands in their respective fields but also creates a diversified experience space for users. Within the One Store, Two Lifestyles showroom, the two brand sections are clearly defined: the OMODA zone focuses on technological innovation, showcasing cutting-edge technology and trendsetting design to convey a youthful and avant-garde brand identity; while the JAECOO zone emphasizes elegant off-road, recreating immersive outdoor exploration scenarios to highlight the brand’s adventurous DNA. Together, the two sections allow users to seamlessly shift between contrasting lifestyle imaginations within the same space, truly bringing to life the vision of a car that is more than just a car.
At the same time, the Next Cool Brand Ecosystem Zone built around the flagship showroom will also open in parallel. Centered on the philosophy of playing together with users, this eco-zone breaks away from the stereotypes of traditional auto exhibitions, fostering deep connections between the brand and its users through rich interactive formats and immersive scenarios. During the day, the Morning C session offers specialty drinks and a relaxed social space, allowing guests to appreciate brand details in a fragrant atmosphere; by night, it switches into the Night A mode, turning into a DJ party where dynamic music and trend-driven vibes ignite the scene, creating an immersive brand experience.
The launch of this flagship showroom is not only a window for OMODA&JAECOO to showcase brand strength and product appeal, but also an important vehicle for building a new ecosystem. By deeply integrating automotive products with lifestyle scenarios and social experiences, it redefines the value boundaries of automotive consumption, positioning the brand as a new choice for a better life among young people. As the International User Summit draws near, this brand experience event — combining exhibition, interaction, and social engagement — will further bring the brand closer to global users and lay a solid user foundation for upcoming technology releases and new product debuts.